On Catapult Your Business, we help catapult business owners one question at a time. In this episode, Casey Clark is joined by Cultivate Business Advisor Michele Phillips to answer the question: “How do I grow my company if I hate sales?"
Many owners have an aversion to sales, the fear of being pushy, and the anxiety around rejection. Michelle shares her journey from a corporate background to embracing sales and how her clients often struggle with similar fears.
They explore the root causes of the negative perception of sales, touching on bad past experiences and the fear of being too pushy. They also discuss the importance of assertive language and how sales is ultimately a service to the client.
The conversation delves into various best practices for improving sales. Michelle emphasizes the need to educate clients, engage in needs analysis, provide a consistent experience, and avoid relying solely on email for communication.
Tune in for some valuable insights and actionable strategies to improve your sales processes and overcome the fear of sales.
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Learn more about our guest Michele Phillips, Business Advisor at Cultivate Advisors.
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